The Sales Coaching Program


Sales Coaching ProgramThe Sales Coaching Program will help you to become a more effective salesperson.  In toady’s competitive environment,  you must strive to become better than you were yesterday.  Selling effectivness  requires that you objectively look at yourself and correct key problem areas.  The Sales Coaching program will help you discover your blind spots that are holding you back from higher sales.

Looking at yourself objectively is often difficult.  Some are lucky to have a manager that coaches their salespeople to become more effective.  They regularly work with their people and help them identify how they could become more effective.

Others don’t get much time from their manager.  They just make the same mistakes day-after-day, unaware of what they are doing wrong. They often fail.

In today’s increasingly competitive world, salespeople need a wide variety of skills and competencies in order be effective in sales. Extensive research was conducted over a large population of sales managers and representatives in the United States, Canada, United Kingdom, and Australia.  The research clearly demonstrates that seven core competencies are critical to sales effectiveness.

Those competencies are:

  • Temperament/disposition
  • Organizational skills
  • Active-listening skills
  • Communication skills
  • Relationship-nurturing ability
  • Exceeding customer expectations skills
  • Drive and persistence skills

The Sales Coaching Program is designed to help salespeople improve their effectiveness in these key areas. The program is a two- month process. The experience provides one-on-one individualized coaching, accountability, and immediate application on the job. The process works because you have a dedicated coach who is trying to help you reach your goals.

The coach uses a tool called the Sales Effectiveness Profile.  This survey is based on the seven competencies identified in the research.  The profile helps salespeople understand more about their skills and effectiveness in the key competencies. Ideally, each of these competencies should be viewed as individual components that contribute to sales success.

Here is how it works –

1.  After meeting with your coach, you complete the Sales Effectiveness Profile,  an online self-ssessment. (Download questionnaire.) The survey is a multi-rater 360° assessment that measures sales effectiveness.  You can select peers, colleagues, and customers to confidentially and anonymously provide additional insight about your sales effectiveness.

2. Approximately two weeks later, your coach will help you to interpret the results and help you to discover your sales strengths and weaknesses.  You and your coach develop an action plan that focus on your top developmental needs. (Download a sample report.)

3. You meet with your coach  to work on your action plan, discuss your progress,  and share your experiences.  You will have a chance to ask questions, role play, and strategize your selling situations.

4. You can re-take the Sales Effectiveness Profile.  You and your coach discuss your results and compare the data to the original profile.  You will be able to see the results of your efforts with your developmental plan.  You get ROI data that shows how you have increased your Sales Effectiveness. Your only charge will be for the online assessment.

New Program Starting Soon

Don’t miss the opportunity to be involved in the program and to work directly with Rob. (See his bio below.)  Rob is a highly experienced executive coach and has room for ten new clients.

You have his guarantee that the program will make you a more effective salesperson.  There’s no obligation after The Sales Coaching Program is completed.  However, if you decide you would like additional coaching , we can create a program exclusively for you that meets your needs and budget.

The cost is $995 and includes:

  • One online multi-rater 360° Sales Effectiveness Profiles and report.

  • Up to three private coaching sessions with a experienced executive sales coach (see below).

For more information – call Rob directly at 513-772-5115 or contact him. 


bob125Rob VeVerka is an accomplished and in-demand executive sales coach. Previously Rob was Director of Executive Education at the University of Cincinnati, working with many executives to improve their skills. Rob started his sales career at Xerox where he was rookie of the year in his first year of selling. He trained many salespeople and managers at Xerox and worked with many Fortune 500 companies setting up sales training programs. Rob provides coaching for salespeople and leaders around the world. He follows a step-by-step tested coaching process for behavioral change.